I build integrated systems that don't break.

I spent 13 years helping scale a startup from 18 to 800+ employees across 20 countries. I wore every hat you’re wearing now: I ran Sales, I managed Client Services, and eventually, I became the VP of Business Systems—the person who made sure all our tools actually talked to each other so nothing fell through the cracks.

I built our global support system from scratch—defining processes, creating a comprehensive knowledge base, and establishing standards that worked across continents. I integrated systems through 15+ acquisitions, which meant taking chaos and turning it into something reliable.

Here’s what I learned during that growth: Success breaks things.

The email system that worked for 5 clients breaks when you have 50. The mental checklist you use for onboarding works great until you hire your first employee. That Constant Contact account you’re “definitely going to use someday”? It sits there while you manually chase every lead.

That spreadsheet you’re “definitely going to update”? It hasn’t been touched in 6 months.

Why I founded Taming Your Tech

I saw too many intelligent business owners losing deals they never even knew existed. Not because their marketing failed, but because inquiries sat in voicemail or inboxes for hours or days.

You don’t need more software. You need systems that capture customer inquiries before you lose them, respond instantly so clients know you’re on it, and coordinate everything so you’re not drowning in manual follow-up.

That’s what Taming Your Tech does. I bring enterprise-grade systems thinking to small businesses, using practical AI and automation to solve the problem that costs you the most: slow or missed responses to new business—and then help you systematize follow-up and focus on the work that’s actually worth your time.

Why Taming Your Tech?

Technology is supposed to be a tool, like a hammer. But for most business owners, it feels like a wild animal.
It’s unpredictable, noisy, and occasionally bites you.

Here is what I believe:

If it’s not written down,
it doesn’t exist.

We don’t rely on “tribal knowledge.” We extract what’s in your head and build a system your team can follow without asking you.

Automation isn't magic;
it's plumbing.

I don’t automate chaos. I fix the process first, then let the tools handle repetitive stuff (like chasing receipts or scheduling calls).

You should own your tech, not rent black boxes.

I build simple, documented systems using tools you already own (like Google Workspace or HubSpot). When you need something extra, I recommend no- or low-cost tools that will actually serve your business—not just pad my referral fees.

Why Leaders Trust Me

Former executives I’ve worked with consistently highlight three things: I create structure where there was chaos, I document processes so they’re repeatable, and I make teams more efficient without adding complexity.

"Betsy is process minded and so well organized that once she understands the challenge in front of her, you'll never hear a query about her part of the job."

"One of the things that stood out immediately was Betsy’s exceptional diligence and process-oriented mindset. She can document, refine, and optimize workflows... in a way that doesn’t just make things more efficient, but also more scalable and easier for others to adopt."

"Her unique skills allow her to look at a problem and see things that other people miss."