Ask ChatGPT for a social post and you get one that could have come from any business in town. The tool doesn’t know how you talk yet.
The Brand Voice Builder fixes that in about 10 minutes. You answer five short sections: what you do and why, who you serve, what makes you distinctly you, where you sit on four tone scales (formal or casual, funny or serious, irreverent or respectful, matter-of-fact or enthusiastic), and the words that sound most like you.
You get back a written brand voice profile. Download it or copy it, then paste it into ChatGPT, Claude or Gemini before you ask for a post, an email or a web page, or hand it to whoever writes for you. Your answers are saved as you go, so you can stop and pick up where you left off.
It’s free, and there’s nothing to sign up for. The profile is yours on the results page.
Build your brand voice profile →
Want a second set of eyes?
At the end, you can send me your website and I’ll read it against the profile you just built: the places it already sounds like you, the two or three places it drifts, and those lines rewritten. It’s free for one website, and I reply in about three business days.
This is the do-it-yourself starter
If you’d rather hand it off, I build the profile with you: you answer my questions, I read samples of your own writing, and you get a voice file that works with any AI tool. Book a 15-minute call and ask about Your Brand Voice.
Know a business owner whose posts all sound the same? Send them this page.